![]() ![]() “We’re really excited about bringing this service to advertisers across the United States. The Head of ads business marketing at Spotify, Khurrum Malik, said, “Our acquisitions of podcast technology players Podsights and Chartable are helpful in our pursuit of up leveling digital audio measurement insights.” As per the terms of the deal, Chartable’s tools, SmartLinks and SmartPromos, will be integrated into the podcast and ad platform, Megaphone, which was bought by Spotify for $235 million in 2020. Meanwhile, podcast analytics platform Chartable will provide the perception of the audience, which will help podcast publishers in measuring the success of their growth campaigns. ![]() Over a period of time, Spotify plans to complement these capabilities beyond podcasts and include audio ads within music, video ads and display ads. Podsights, a podcast advertising measurement service, will aid marketers to measure the impact of their ads. The financial terms of the deal have been kept under wraps. ( NYSE: SPOT) has acquired two podcast technology companies, Podsights and Chartable. To advance its podcasting business, Luxembourg-based Spotify Technology S.A. ![]()
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